What put the 2 in Web 2.0?

Well, for starting out this thing I thought it could make sense to take a look at Adaptive Path’s Web 2.0 Map, recently published by Brandon Schauer in his essay referring to this.

Adaptive Path's Web 2.0 Map PDF

Although, of course, that document also contains mostly all of those (in)famous buzzwords about Web 2.0, it could be helpful trying to extract the most basic assumptions which are proposed via the map.
So, what does it generally say?

  • Web 2.0 isn’t something which “just happened all out of a sudden”.
  • There are developments behind it which have been on the way for quite some time.
  • So to speak, the right circumstances at the right time finally let them come into full effect.
  • Usability and especially so-called user experience are playing quite an important role for enabling it.

To sum it up, many of all the opportunities & promises concerning the Internet (which were already around till dotcom crash at about the beginning of the new millenium) took their time to finally become mature.
Furthermore, they have also enhanced, so to speak gone through evolution, and it seems now like the web is and/or will be all about communication, cooperation & collaboration. Basically, we’re talking about read/write web.

This is also something which in fact seems to be at least quite a bit contradictory to the vision of so-called “information superhighway” of from earlier web days.
In the end, there appears to be really a shift away from conventional broadcasting to merely many2many communication.

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